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E-commerce Calculators

Average Order Value Calculator

Average order value (AOV) is the average amount a customer spends per order. Raising it through bundles, free-shipping thresholds or upsells spreads fixed costs such as postage and ads over a bigger order.

$
$
Average order value$40.00
Units per order
2
Average selling price per unit
$20.00
Extra revenue at target AOV
$7,300.00
Step-by-step working
  1. AOV = $58,400.00 ÷ 1,460 = $40.00
  2. At $45.00 per order the same orders would bring $65,700.00

How to use the Average Order Value Calculator

  1. Enter revenue and number of orders for the same period.
  2. Optionally add units sold and a target AOV.
  3. Press Calculate.

Formula

AOV = revenue ÷ orders   Units per order = units ÷ orders

Examples

  • 58,400 from 1,460 orders: AOV 40; 2 units per order at 20 each. Reaching a 45 AOV would add 7,300 from the same orders.

Frequently asked questions

Should I include shipping and tax in revenue?

Exclude taxes. Whether to include shipping is up to you; just be consistent over time.

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