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eBay Calculators

eBay Promoted Listings Calculator

Promoted Listings can help an item sell faster, but the ad fee comes out of your margin. Compare profit with and without promotion and see the highest ad rate the sale can carry.

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eBay fees

Pre-filled with eBay.com (US) rates for most categories. Change any rate to match your category, store subscription or marketplace.

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Sale total up to which the main rate applies. Enter 0 for a flat rate on the whole total.

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Orders up to this total pay the smaller per-order fee.

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On eBay.com the final value fee is charged on the total including sales tax that eBay collects. Leave 0 if none.

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The ad rate you set for a Promoted Listings (general) campaign. 0 if not promoted.

Ad fee$2.50at 5% ad rate
Profit with promotion
$14.30
Profit without promotion
$16.80
Highest ad rate before a loss
33.6%
Step-by-step working
  1. Ad fee = $50.00 × 5% = $2.50
  2. Profit without ads = $42.80 − $26.00 = $16.80
  3. Break-even ad rate = $16.80 ÷ $50.00 = 33.6%

Pre-filled rates are from eBay selling fees (US), checked on 27 October 2026. Fees vary by category, country, plan and over time, so enter your own rates if they differ. Results are estimates. Fixed per-order fees and the tier limit are in US dollars, so switch the currency to USD for eBay.com. This applies the ad rate to the same sale total as the final value fee. Check eBay’s advertising terms for how your campaign type is charged, and remember general campaigns charge only when a sale is attributed to the ad.

How to use the eBay Promoted Listings Calculator

  1. Enter the price, shipping and your costs.
  2. Enter the ad rate you plan to set.
  3. Press Calculate to compare profit with and without promotion.

Formula

Ad fee = sale total × ad rate

Break-even ad rate = profit without promotion ÷ sale total

Examples

  • 50 item, free shipping, cost 18, postage 8, 5% ad rate, default rates: ad fee 2.50, profit with ads ≈ 14.30 vs 16.80 without; break-even ad rate 33.6%.

Frequently asked questions

Where do the default rates come from?

From eBay’s official selling fees pages for eBay.com, for most categories with no store subscription, checked on 27 October 2026. Some categories (for example certain clothing, collectibles, jewellery or business equipment) and store subscribers pay different rates, so change the fields to match your case.

What ad rate should I choose?

eBay suggests rates in Seller Hub based on similar listings. A higher rate can improve visibility but costs more of your margin; this calculator shows how much you can afford.

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